Alice Amelia fell in love with K-dramas as a teenager in Henley and moved to Seoul in her early 20s, where she then lived for 5 years and became part of the booming Korean entertainment industry. In Korea, Alice worked for many major companies including The Black Label, HYBE, Starship Entertainment and Netflix. She also featured in adverts for Samsung, Hyundai Department Stores and the Korean gaming giant PUBG Studios, accumulating a social media presence of 100,000 combined followers. Alice has acted as an ambassador for the Korean Ministry of Culture, Sports and Tourism, and worked with the Seoul Tourism Organisation. She recently earned a Master's in Film and Television production from MetFilm School and she is also an award-winning playwright.